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To get people excited about your upcoming event, you need to make an event promo video that pops off the screen.It's your chance to grab attention and spark interest in what you have.
But let's be honest, making a video from scratch could sound like a lot. The solution? Use ready-made event promo video templates to help you make a vibrant promo video ready in no time.
Let us show you how easy it is to use these templates to put together a promo video that'll get your audience buzzing with excitement, saving you time and effort while doing it.
In this article
Part 1. What Makes an Event Promo Video Successful?
Not every event promo video lands a hit. Some get scrolled past within seconds. To keep this from happening to your video, there are several key factors that can make or break the effectiveness of these videos.
Hook Them Fast
Your video should grab viewers from the very first second. Use a powerful opening scene, intriguing visuals, upbeat music, or a surprising statement that makes people want to watch more.
For example, many event promo videos start with something like "Are you ready for the biggest music event in Europe?" or "Get ready for Europe's ultimate music experience!" The goal is to catch their interest right away so they want to see what comes next.
Shorter = Better
Attention spans are short, especially online. So, keep your video concise. Aim for a runtime that is long enough to convey the essential message but short enough to keep it engaging from start to finish. Usually, an event promotion video should not exceed 90 seconds if you want to keep your audience with you.
Tell a Story, Not Just the Details
People connect with stories far better than they do with plain facts. Make your promo around a narrative that attracts your audience emotionally. Share why the event matters, what's exciting about it, or what unique experiences await the attendees.
Part 2. Event Promo Video Ideas with Examples
Before we begin, you need to come up with what kind of event promo video to make first. Here are some popular styles that have proven effective:
- Testimonials – Let past attendees do the talking! Showing real people sharing their genuine experiences can make your event seem more inviting and trustworthy.
- Event Highlight Reel – This kind of event promo videois like a fun teaser of all the fantastic things people can expect this time around. You can include clips of key speakers, audience reactions, special performances, and overall energy.
- Animated Explainer– Who doesn't love cartoons? Animated promo video uses animation to give a rundown of what your event is all about in a way that's easy and fun to watch.
- Thematic Teaser– Create a little mystery with a teaser that gives just a taste of what the theme will be. It's usually effective for events like fashion shows, themed galas, or movie premieres.
To give you better visualization, you can gather promo video ideas for your event from the examples here and learn what to incorporate to capture your audience's interest effectively.
1. Taste of Atlanta
In the "Taste of Atlanta" event promo video, the focus is on attendees' testimonials. They shared what they loved about the event, what motivated them to attend, and how it stood out from other culinary festivals.
2. SOBA Awards 2021
The SOBA Awards 2021 highlight reel video serves as a prime example of how to effectively showcase an event. The epic music, along with the stunning visuals of the venue and award recipients, help capture the prestige of the SOBA Awards 2021.
3. Pokémon GO Fest 2024
The Pokémon GO Fest 2024 promo video introduces a lively animation featuring various Pokémon. These animations help illustrate the interactive aspects of the festival, where players can expect to encounter rare Pokémon, participate in exclusive challenges, and engage with a vibrant community of fellow trainers.
4. Mirror 2018
If you are looking for a simple event promo video idea, you can take inspiration from the Mirror 2018 video as a perfect example. This video stands out by using striking, bold text and a perfectly synchronized dynamic soundtrack to capture and maintain viewer interest.
5. ITS 2021
The ITS 2021 promo video is a good example of how to craft a thematic event teaser. Keep your video short and sweet, offering just enough mystery to pique interest. Pair it with vibing music that sets the tone and subtly hints at the event's theme.
Key Takeaways
From the event promo video examples above, you can learn that effective promotion hinges on several critical elements:
- The first few seconds matter. Make sure your video starts off with something catchy to keep viewers hooked!
- Music is key to setting the vibe of your video. It's best to use upbeat or epic music to build excitement and create a sense of anticipation.
- Always put the event details. Mention when and where the event is happening, either at the end or the beginning.
- End with a clear Call to Action (CTA). Tell your viewers exactly what to do next—whether it's registering, buying tickets, or sharing with friends.
Part 3. How to Make a Promo Video for an Event Easily with Templates
Now that you know which event promo to make, it's time to realize your idea. The best tool to make a promo video for an event is Wondershare Filmora, a video editing software that includes pre-made templates for making promo event videos.
The event promo video template in Filmora comes pre-loaded with cool transitions, catchy music, and professional layouts. All you have to do is plug in your event details and add upbeat commentary, and you've got a winning combo that'll make viewers feel like they're already part of the fun.
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Moreover, you can easily customize the colors, text, and images from the templates to match your event's theme without needing any fancy video editing skills. This way, you spend more time creating hype for your event.
Creating Event Promo Video with Filmora
- Over 3,000 Customizable Templates: Jumpstart your video with templates that can be tailored to any event style or theme.
- AI Copywriting: Assist you with creating compelling captions that clearly convey your message.
- Text to Speech: Generate natural-sounding voiceovers to add a professional touch to your promo.
- Royalty-Free Music: Access a broad selection of music that fits the vibe of your event, or create a unique soundtrack with the AI Music Generator.
- Creative Assets: Enhance your video with animated texts, titles, and eye-catching transitions to hook your audience.
How to Make an Event Promo Video with Filmora Templates
01of 04Create a New Project and Select a Template
After launching Filmora, head over to the Templates section. Use the search bar to locate event promo video templates. Download and drag the template onto your timeline to start editing.
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02of 04Replace Stock Footage with Your Own
In the timeline, locate and click the "items to be replaced" button.
Click the Switch button to upload footage from your device. Select the clips you want to use and replace the default media in the template.
03of 04Customize the Text
Go to the Text tab in the property panel to edit the existing text. For additional styling, explore the Titles tab and pick a design that matches your video's theme.
04of 04Replace the Music
While most video templates come with pre-added music, you can swap it out from Filmora's built-in music library, generate a unique soundtrack with the AI Music Generator, or import your own track.
Mute or delete the default audio from the template first. Then, head to the Audio tab where you will find various options for music and sound effects. Select Text to Speech if you want to generate a professional voiceover from text.
Part 4. How to Boost the Reach of Your Event Promo Video
Once you have your promo video ready, the next step is to maximize its exposure to draw more attendees and get in front of the right audience. Try these strategies to help your event promo video gain traction.
1. Optimize Your Video with Keywords
Make your video easier to find by using relevant keywords like "music festival" or "business networking event." Adding them to your title, description, and tags helps your video show up in searches on YouTube, Instagram, and Facebook.
Unsure what to write? Make use of Filmora AI Copywriting. This AI-powered tool can suggest optimized text that improves visibility and attracts more viewers.
2. Make a Short Form Video Content
Short videos are highly shareable and work well across platforms like TikTok, Instagram Reels, and YouTube Shorts. Use Filmora Smart Short Clip to automatically create engaging short videos from your promo. This AI-powered feature selects the best highlights and formats them for social media, saving you time while ensuring maximum impact.
3. Run Paid Ads for Extra Reach
If you want to supercharge your video's reach, consider running targeted ads.
- Use audience targeting to reach people based on location, interests, and demographics.
- A/B tests different versions of your video to see which one performs best.
- Retarget people who have interacted with your past content to boost conversions.
This way, you can ensure that your video is seen by those most likely to be interested in your event.
Conclusion
By following the guide above, you know how to make a promo video for an event that's sure to get people excited and rushing to sign up. It doesn't have to be a long, daunting process to make one. Using Filmora's event promo video templates, you can quickly and easily put together a video that looks professionally made.
Just pick a template that matches the vibe of your event, customize it with your event details, and choose the perfect soundtrack that keeps the energy high from start to finish. Whether you're drumming up excitement for a rock concert or a local art show, make your promo video fun, vibrant, and unforgettable.
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