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Picture this: You're scrolling through TikTok or Facebook when—boom!—a video pops up of someone hyping up a product they love. It feels real, unscripted, and totally relatable. That, my friend, is the magic of UGC video ads, also known as user-generated content ads, and they're taking over the internet.
Brands love these UGC ads because they're authentic, engaging, and way more trustworthy than traditional ads. And here's the best part—you can create them too. If you've ever thought about making UGC videos, this is your sign to go for it.
So, keep reading to learn exactly how to create UGC video ads, check out real-life examples that have taken off, and discover simple ways to boost your brand's visibility with content people actually want to see.
In this article
Part 1. What Are UGC Video Ads?
In simple terms, UGC video ads are just a fancy way of saying videos made by real people, not big brands or agencies. Instead of a glossy ad with actors and a script, user-generated content ads show real users sharing their honest experiences.
And here's why that matters: people trust people more than they trust ads. In fact, ads that use UGC are 31% more memorable, and 28% of customers say UGC ads feel more unique than the usual stuff brands put out.
When someone sees a product being used by a regular person (especially on platforms like TikTok or Instagram), it comes across more like a friend's recommendation than a typical ad. That sense of trust plays a big role in turning casual viewers into actual customers.
Part 2. How to Create UGC Video Ads Easily With AI
Now that you've got a solid idea of what UGC video ads are and why people actually trust them, it's time to dive into how you can start making them. The crazy part is, you don't even have to be on camera anymore. These days, you can actually learn how to create UGC-style videos with AI.
Believe it or not, a lot of the UGC ads you see online today are made with AI. Platforms like Arcads, BandsoffAds, and Wondershare Virbo let you use talking avatars that read your script and bring your ad to life in just a few clicks. It's like having your own digital spokesperson who gets it right every time.
That said, if you want your AI-generated ad to feel more natural and believable, you'll need a good video editor to help polish it up. Lucky for you, there is Wondershare Filmora that can be the perfect solution to do the job.
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Here's why Filmora is packed with smart features that make your UGC video ads pop:
- Writing Scripts with Ease: Filmora's built-in AI Copywriting tool helps you come up with catchy, conversion-friendly scripts in seconds.
- Accessible Ads Made Simple: With Filmora's Auto Captions, you can add subtitles instantly so more people understand your message, even with the sound off.
- Edit Like a Pro: Use Filmora's complete editing toolkit to trim, cut, and clean up your footage so it looks polished and natural.
- Huge Media Library: Add personality to your UGC ads with Filmora's wide range of media libraries full of filters, stickers, effects, and more.
- Quick Sharing: Post your UGC video ads straight to YouTube, TikTok, and various platforms. Plus, you can set them to go live automatically with Filmora's Social Media Planner.
Choose from Filmora's extensive library of ready-to-use video ad templates for any need.
With these tools, creating UGC video ads becomes simple, and your AI-generated content will feel much more human.
So, let's learn how to create a UGC video with AI using Wondershare Virbo to generate your avatar and Filmora to polish the final video. Just follow this easy guide to get started:
01 of 07 Write your script with Filmora AI Copywriting
If you haven't done it yet, go ahead and download the latest version of Filmora on your device. Once it's installed, open the app, head to the "Toolbox" section, and look for "AI Copywriting" to get started.
Next, select "Video Oral Script" and type in your prompt for the ad. For example, if you're creating a UGC ad for a phone, make sure to include all the key details you want the script to cover. Once everything looks good, just hit "Generate" and let the AI do its thing.
Give it a few seconds, and the script will pop up on the right side of the screen. You can then copy the voiceover part to use later in your video.
02 of 07 Create your UGC ad AI Video in Wondershare Virbo
Once your script is ready, head over to Wondershare Virbo and log into your account. In the "AI Avatar" section, you'll see a variety of avatar options. Hover over the one you like, choose your preferred resolution, and click "Create Video" to get started.
Paste in the script you made earlier, and feel free to add any extra info if needed. Pick an AI voice that fits your ad, then hit the play button to preview how it sounds. If everything looks and sounds good, click "Export" in the top corner to finish it up.
03 of 07 Upload the video into Filmora
Now, open up Filmora and click on "New Project" to start editing. Head to the “Media” tab, hit "Import", and upload the video you downloaded from Virbo. Then, just drag it down to the timeline to get started.
04 of 07 Add video captions
To make your UGC ad easier for everyone to follow, add subtitles using Filmora's AI Caption feature. Go to the "Titles" tab, click on "AI Caption" and pick "Dynamic Caption" to automatically generate your subtitles in just a few clicks.
Next, select the language of your audio and switch on the "Auto-match" feature. Then, click "Generate" and Filmora will automatically create captions that sync perfectly with your video.
Once the captions are generated, you'll see them appear on the timeline. To customize how they look, head over to the "Text" section and explore the styles under the "Templates" tab. When you find one you like, just click "Apply to All" to update all your captions at once.
05 of 07 Insert background music
To make your UGC video ads more immersive and fun to watch, try adding some background music. Head to the "Audio" tab, click on "Music", and browse through the different categories to find a track that fits your vibe. Once you've got the perfect one, drag it onto the timeline. You can then adjust the volume and other settings in the panel on the right to get everything sounding just right.
06 of 07 Fine-tune your video
To make your video even more eye-catching, try adding some extra touches like transitions, stickers, effects, or filters. Just browse through the toolbar, pick what you like, and drag it onto your clip to apply it instantly.
07 of 07 Export your video
Once you're done editing, hit "Export" in the top-right corner. Choose "Local" to save the video or "Social Media" to upload it directly. You can also schedule the post and adjust the title, description, and resolution before finishing.
secure download Part 3. UGC Ads Examples That'll Inspire Your Next Campaign
Now that you've seen how simple it is to create a UGC video with AI using tools like Wondershare Virbo and Filmora, you can start making more ads for different products without any stress. It's fast, easy, and actually fun once you get into it.
To make sure your next UGC ad is even better, it's a good idea to learn from videos that have already done well. Below, we'll go through some inspiring UGC ads examples from various platforms to give you fresh ideas for your next campaign.
Classic UGC Ads Examples
Example 1: TikTok UGC Ads
This TikTok UGC ad is a great example of how to structure your video from start to finish. The creator kicks things off with a strong hook, then clearly explains a problem many people can relate to. From there, she walks through the benefits of the product and even shares her own personal experience using it. It feels real, informative, and totally relatable.
Example 2: Facebook UGC Ads
This UGC Facebook ad stands out because it feels just like a moment from someone's everyday life. The creator shows her full experience with high-protein ice cream, from making it to tasting it. She even gets a second opinion from someone close to her, which makes the ad feel more natural and trustworthy.
Example 2: YouTube UGC Ads
Out of all the UGC ads examples mentioned, this one shows how powerful short and snappy content can be. Even in just a few seconds, the video keeps you hooked and clearly explains what the product is all about by showcasing the product's unique features. Not to mention it also has a strong call to action and a tempting offer at the end.
More Types of UGC Ads
UGC ads aren't just limited to videos. They actually come in all kinds of formats, and each one can help you connect with your audience in a real way. Here's a quick breakdown of the different types you might want to use:
- Text-Based Reviews: Simple written feedback from real customers can build serious trust and make your product look more reliable.
- Images: User-submitted photos showing your product in action feel real and relatable, perfect for ads that don't feel like ads.
- Social Media Posts: A casual post or tweet from a happy customer can be turned into a powerful UGC ad. These feel natural and easy to connect with.
- Memes & GIFs: Fun, lighthearted, and shareable, memes and GIFs created by users can help brands go viral while subtly promoting their products.
Part 4. Consumer-Generated Advertising: How to Encourage Your Audience to Create Content for You
You know that customer-made videos feel real, build trust, and can do wonders for your brand's reputation. This is what consumer-generated advertising is all about; letting your audience be part of the story.
So, instead of creating all the content on your own, you can encourage your customers to share their experiences. Here are a few fun and simple ways to get people to create UGC ads for your brand:
- Start a challenge or contest: Give people a fun reason to join in and share their take on your product.
- Offer incentives or shoutouts: A little reward or public recognition can go a long way.
- Create a branded hashtag: Make it easy to find and share content by coming up with a catchy, brand-specific hashtag.
- Feature user content on your socials: When people know they might get featured, they're way more likely to post.
Conclusion
Using user-generated content ads is one of the smartest ways to connect with people today and promote your brand. So, this guide covers everything you need to know about user-generated advertising, from understanding what UGC video ads are to showing UGC ads examples that can inspire your next campaign.
With powerful tools like Wondershare Virbo and Filmora, learning how to create UGC videos with AI is easier than ever. Virbo helps you generate a talking avatar, and then you can bring it to life in Filmora by adding captions, trimming the clips, and making it look as real and engaging as possible.
All in all, Filmora gives you everything you need to turn simple AI-generated content into polished, scroll-stopping UGC ads that actually perform.
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