100% Security Verified | No Subscription Required | No Malware
A well-made promotional video can bring your brand into the spotlight. Take Nike, for example. They've produced numerous viral promotion videos that not only leave lasting impressions but also spark conversations everywhere.
Of course, coming up with that perfect idea isn't always easy. However, you can always learn and look for inspiration by watching and analyzing successful promotional video examples.
For this reason, we've compiled a list of some of the most impactful promotional videos out there. These examples will give you a sense of what works and what doesn't, and show you different ways to engage your audience.
In this article
Part 1. Types of Promotional Videos and Their Purposes
Promotional videos come in various types. Whether you're aiming to build brand awareness, introduce a new product, generate interest, or increase engagement on social media, choosing the right one can help you maximize the impact of your video marketing strategy.
Let's explore some popular types of promotional videos and how they can be used effectively.
- Product Demos: This type of video highlights the features and benefits of a product. They're especially useful for new product launches or when explaining something that might be hard to understand at first.
- Explainer Videos: Usually animated, these videos break down complex products or processes into easy-to-understand terms. They're perfect for tech companies or businesses offering detailed services.
- Testimonials: Nothing builds trust like hearing from real customers. These videos share personal stories and experiences, making it easier for potential buyers to connect with a brand.
- Company Culture Videos: Thesecompany promotional videos take viewers behind the scenes to show what a company is all about—its values, team, and work environment. It's a great way to make the brand feel more relatable and human.
Part 2. 5 Best Promotional Video Samples for Your Reference
To give you a better idea of how brands use videos effectively for promotion, here are five great examples that showcase different styles and strategies. Let's see what makes these sample promotional videos work well.
1. Nike – Dream Crazier
Nike is known for its masterful storytelling. "Dream Crazier" is one of its best promotional video ads that is still highly impactful and celebrated for its inspirational message even years later.
From this case, you can learn the power of emotional branding and how it resonates with an audience. Although Nike ads often introduce products subtly, they can connect with their customers on a deeper level. This strategy not only fosters brand loyalty but also turns casual viewers into brand advocates.
2. Amazon – Appstore
Amazon's animated promotional video for Appstore is a good example of the explainer video type. Using animations, Amazon effectively demonstrates the ease and convenience of using its Appstore. The video also leverages visual guides to help users go through the process of installing and using the app in a way that is easy to understand.
3. Rare Beauty – Only at Sephora
For this promotional video example, Rare Beauty gives you an inside look at their products with none other than CEO Selena Gomez and her team leading the way. It starts with Selena answering the question, "What does 'Rare' mean to you?"
From there, you get to listen to a friendly voiceover that introduces you to Selena herself and shares what the company stands for. They leverage this chance to underline the company's empowering message of self-acceptance, which can help in building a strong connection with their audience.
4. Dollar Shave Club
If Nike tells stories that inspire, Dollar Shave Club goes for laughs to show off the benefits of its razors. They made a splash with a fun and offbeat promotional video that went viral.
In the video, CEO Michael Dubin gives a tour of their factory, humorously highlighting why their razors are so great. Although there's no background music until the final moment, this funny approach has successfully made the viewers tune in to watch throughout the video.
5. Apple – Don't Blink
Apple's promotional video for iPhone 7, AirPods, and Apple Watch Series 2 titled "Don't Blink" remains iconic. It's a unique product demo that relies on fast-moving animated titles and upbeat music to grab attention. Surprisingly, though, it's incredibly effective despite its simplicity.
Part 3. How to Create Impactful Promotional Videos
If you want to make a successful promotional video for your business, like the examples above, your video editing tool will be your best friend. Picking the right software can make a huge difference in how your video turns out. The right tool helps you work faster, get more creative, and make sure your message comes across clearly.
Among the recommended tools for making promotional videos, Wondershare Filmora comes as a top choice. Filmora is an all-in-one tool that has everything you could ask for when creating a promotional video. But despite its powerful features, it's still easy to navigate, unlike most video editing software.
secure download
From the sample promotional videos above, there are a few key elements that you can take. Follow the steps below on how to make an effective promotional video with Filmora.
1. Make a Compelling Script
From the promotional video examples above, you can see that a great script is the backbone of any successful video. It's what keeps people watching and drives them to take action. If you need help getting started, the AI Copywriting tool in Filmora can give you a hand in shaping your message and captions.
Filmora's AI Copywriting feature is powered by ChatGPT, which you can easily access through Filmora's Toolbox. Once you have your script ready, you can edit and make the video directly on the same platform.
2. Use Strong Visuals
Along with a great script, strong visuals are key to round out your promotional video. Import your own footage into Filmora or find additional footage from Filmora's extensive stock library to enhance your project.
If you want to make your own promotional videos quickly, you can also use ready-made video templates available on Filmora. Make use of its advanced editing tools to adjust colors, apply effects, and integrate various visual elements like animated stickers.
3. Clear Message
Now, take the captions from the script you've prepared and add them to your video. You can create eye-catching animated titles similar to those in Apple's "Don't Blink" promotional video example using Filmora's title templates.
Simply head to the Titles library, choose a template, download it, and customize it to suit your video. These templates come with pre-designed animations, but if you want something unique, you can also apply your own animations.
4. Incorporate Engaging Music & Voiceover
Set the tone for your promotional video by choosing music from Filmora's built-in music library. Or, you can also generate custom music based on the genre and theme you want through AI Music Generators. This ensures that your music is unique and no one else uses it.
If you want to add a professional voiceover, Filmora offers a built-in recorder and Text to Speech feature where you can easily convert written text into spoken words. Choose from various voice options to find the one that best suits your video's style and tone.
5. Brand Identity
Forget about plain, boring logo placements in your promotional video ad. It's time to bring some dynamic flair to your brand identity with animation with the help of Filmora's Logo Reveal Influencer Kit.
Simply upload your logo and choose from a variety of animation presets. In just a few seconds, you can transform your logo into an eye-catching animated piece that leaves a lasting impression.
Make Short Promotional Videos with AI
To get the most out of your promotional videos, try repurposing longer content into short, snappy clips for mobile platforms like TikTok, Instagram Reels, and YouTube Shorts. This way, you can broaden your visibility and maximize the impact.
To do it, take advantage of Filmora's AI Smart Short Clips. This tool can easily transform your longer videos into engaging short promotional videos perfect for social media. It efficiently condenses your videos to capture the essence of your message in a format that resonates with the fast-paced social media audience.
Conclusion
Getting creative with your promotional videos doesn't have to feel like a solo journey. Use these best promotional video examples as your guide and sources of inspiration. And remember, with the right tools, you're more than capable of making something amazing.
Now, all you need to do is start creating today. If you're worried about the techy side, don't sweat it—Filmora is there to smooth out the rough edges and help polish your promotional videos. This software provides all the essentials to kickstart your project, from helping you create a script to adding the final touches with eye-catching effects and animations.
secure download
