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The advertising landscape continues to evolve from time to time. It easily adapts to the ever-changing buying behavior of people. At present, there are lots of channels you can use to promote your business. One of which is video content. Nowadays, almost everyone consumes online videos on a daily basis. Most of them watch videos to entertain themselves. Others are simply seeking particular information. Having said that, you should take advantage of this special momentum to promote your business. Give what your audience values and introduce your products at the same time. Don’t worry. It’s not that hard to implement. Just explore the best promotional video ideas and find one that works perfectly on your end.
In this article, we will delve into various promo video ideas you can try to incorporate. We will also provide a short guide on how to create one. Lastly, we will suggest some tips to assist you further. Continue reading below to learn more.
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Exploring Effective Promotional Video Ideas
Our main goal for creating promotional videos is to connect to our target market, convert leads, and drive sales. Most of the time, this form of advertising works magic in this regard, especially when planned and executed properly. That’s why you should explore all potential promo video ideas and choose the best fit for you. To set you off on the right foot, below is a list of effective promo video ideas. Check them out one by one and try to find the ideal fit for you.
Overview of the Company’s Work Team
One of the best ways to introduce your company to the public is to reveal the team behind it. In this regard, you can create video content showing your skilled and professional employees. Don’t worry. Such promotional video ideas work perfectly most of the time. If you wish to try it on your end, use the AI Portrait Cutout feature of Wondershare Filmora. This special tool can accurately detect human subjects and cut them out from the video for further editing. Convenient, right?
Product Teasers
Are you planning to drop a brand-new product soon? If that’s the case, you can try creating and publishing product teasers to advertise them. These promo video ideas often intrigue potential customers and make your brand stick in their minds much longer. If retention is your main advertising object, then try to produce content that gives a glimpse into your new products. In this respect, the potent green screen feature of Wondershare Filmora can be very useful. Utilize this tool to remove backgrounds and fit your product footage into various clips.
Testimonials From Real Customers
Do you want to convince and attract more customers? One of the best promotional video ideas you can try is the testimonial video. Get your past customers to talk about their wonderful experiences using your products. Record the video and edit it creatively. Yes. It’s just as simple as that. To make it more understandable, use the Speech to Text feature of Wondershare Filmora and insert the output as subtitles.
Product-Related Info videos
Another way to promote your product is to teach your customers how to use it. You may create some short info videos discussing this kind of demonstration. At the same time, you may also talk about other things like benefits, functions, and the like. These promo video ideas often work pretty well, so long as the topic is related to the product you’re endorsing. That’s why you should come up with a great concept that checks out perfectly. As for editing, you can try the AI Image feature of Wondershare Filmora. It’s going to help you produce animated assets for info videos based on your input.
Challenge Videos
Last but not least are challenge videos. To engage with your audiences, these promotional video ideas can be of great help. Once in a while, try to launch a challenge mechanic and encourage your target audience to join. Of course. Your product must take center stage to drive sales. That’s why you should include it as a part of the challenge. As for video editing, use the Split Screen feature of Wondershare Filmora. It can help you display multiple scenes at once in case necessary.
Recreate Promo Video Ideas in Easy Steps
The promotional video ideas listed above can be very helpful to you. You can try them all or just choose one. The choice is entirely yours. As for the creation process, you don’t have to worry a lot. Wondershare Filmora is there to streamline the process and make things easy for you. It’s basically a professional video editing software filled with tools and resources you can use to execute promo video ideas. Do you want to give it a shot? If that is so, then check out the details below to learn further.
Core Features
Truly, Wondershare Filmora has a lot in store when it comes to video content creation. You just have to familiarize yourself with this platform in order to put them to good use. To get you started, check out the list of core features below and keep each item in mind.
- Simple and advanced video editing: It is equipped with numerous tools that can help you facilitate a variety of video editing techniques in a snap.
- Diverse creative assets: It is home to a large library of creative resources that you can readily access within the platform. From there, you can use various files, such as stock images, video clips, sound bites, effects, filters, and more.
- Custom-tailored video templates: It offers tons of pre-designed video templates that you can easily customized based on your preference.
- Artificial intelligence: As indicated in the previous section, it provides access to a number of AI-powered tools you can integrate into your creation process.
- Flexible video export options: It allows you to render and export videos in different formats. Among the supported file types are MP4, WMV, AVI, MOV, F4V, MKV, 3GP, MPEG-2, WEBM, GIF, and MP3.
Step-By-Step Guide
Wondershare Filmora is a very responsive and intuitive platform for video editors. Beginner or not, you’ll not have a hard time navigating around and generating outputs. Amazing, isn’t it? Now, do you want to try Wondershare Filmora to execute your promo video ideas? If that is so, check out the series of tutorials below. Read the instructions very well and follow the indicated steps accordingly.
Recreate Promotional Video Ideas From Scratch (Desktop)
Step 1: Download the Wondershare Filmora application from its official website. Right after, install it on your computer.
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Step 2: Run the newly installed video editing software on your desktop afterward. Once it fully loads up, head over to the main dashboard and click New Project to start editing. Alternatively, scroll down to the Local Projects section and open an existing session if there is any available.
Step 3: After that, navigate to the Elements Panel and click Import under the Media tab. Select all the files you are going to use and upload them to the platform. Once the assets are ready, grab and drag them to the Editor Timeline for further customization.
Step 4: At this point, you may now commence the actual video editing. Start by finalizing the arrangement of the clips and making all the corresponding adjustments. For instance, you may align the captions, trim the clips, fix the audio timing, and the like.
Step 5: As for the effects and animations, go back to the Elements Panel and select the tab that contains the effect you want to insert. Browse the default selections or search for a specific theme. Choose one, then drag it to the Editor Timeline.
Step 6: Wondershare Filmora also allows you to customize the individual assets. Don’t worry. It’s a piece of cake. To get started, select an asset in the Editor Timeline. A new panel will then open on the right-side corner. From there, click the Video/Image, Audio, Color, or Speed tab. Use the available options to implement your desired changes.
Step 7: Finally, play and review the output. If you’re satisfied with the result, click Export to render the video and save a copy to your computer. Otherwise, continue making changes until all the elements of your promotional video ideas have been successfully incorporated.
Recreate Promotional Video Ideas Using a Template (Mobile)
Step 1: Launch the Wondershare Filmora application on your mobile device. Wait until it loads completely.
secure download Step 2: Head over to the bottom-right section of your screen, then click Explore to access the creative resources you can use in your promotional video ideas.
Step 3: Select the Template tab to proceed.
Step 4: Go over the available template selections. Choose one according to your liking, then click Make Video.
Step 5: You will be then redirected to your local library. From there, select the clips you want to include. Take note that each template has a specific number of required clips. To avoid inconveniences later on, make sure that you provide the exact number of clips needed. Once done, click Import.
Step 6: Of course. You are allowed to make certain adjustments based on your preference. If you want to change the content and style of the text, click Text Edit. On the one hand, click Project Edit instead if you wish to customize other video components as well.
Step 7: Finally, play and review the output. Tap the Export button to render and save the final version of the video to your mobile device.
Things to Remember When Recreating Promo Video Ideas
It’s true to say that Wondershare Filmora has made the creation process a lot more manageable for everyone. As described above, its highly advanced tools are there to help you implement various promo video ideas instantly. However, it’s important to take note that there are other important elements that you should also take into consideration. Do you wish to know what those are? If that is so, then check out the list below for your reference.
- Stick to a specific color palette. Since you’re creating promotional materials for a brand, make sure that the colors you use reflect the company’s identity.
- Don’t overdo the animations. You can add some to your promo videos. However, keep it simple and straightforward to lessen the distraction.
- Don’t forget to add unique components to your promo video ideas. This way, people can easily remember your brand for something special. Also, it will help you set apart from others.
- Last but not least, keep the text clean and readable. Ensure that people can easily read the text easily from your promo videos. Let’s say you’re recreating promo video ideas for an event. This kind of material is filled with important details. Hence, write the text accordingly.
Conclusion
Promoting your business is essential for the growth and visibility of your company. That’s why you should explore all forms of advertising channels and make the most of them. In this regard, you can try creating and publishing video content. Refer to the list of promotional video ideas and pick one that best suits you. As for video editing, download Wondershare Filmora. It’s a powerful content-creation software filled with tools and resources you can use in this regard. You can start from scratch or edit a pre-made template. Either way, this app can certainly give you stunning outputs for your product video ideas. Explore this platform on your end and take advantage of its amazing benefits.
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