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Sales messages come in a variety of types. They are not limited to emails, cold SMS, social media posts, and the like. Some businesses also use video as a format in this regard. Yes. That is right. In fact, VSL marketing is now among the most preferred format in this regard. Well, it’s not that hard to see why. Videos are accessible, interactive, and expository. You can easily deliver important sales messages through this channel. Having said that, try this medium as well. Create a stunning video sales letter (VSL) and take advantage of the benefits it has to offer.
In this article, we will delve into the salient role of VSL in digital marketing. We will also provide a short guide on how to create one using an applicable video template. Lastly, we will suggest some highly advanced tools you can use to upgrade the quality of your videos. Continue reading below to learn more.
In this article
What is VSL Marketing?
Simply put, VSL marketing is a widely used advertising method that utilizes videos to send out sales messages. Its primary purpose is similar to other types of sales messages, except that it displays scenes and footage in motion. In terms of engagement among viewers, the auditory and visual components of VSL are very helpful. You can easily captivate the viewers’ attention and retain their interest while delivering your sales message. Should you create a video sales letter (VSL) and consider it an advertising medium for your business? Of course. Given the current preferences of people toward entertainment, VSL marketing content will be very effective, indeed.
VSL marketing content is not that hard to develop. You can easily create one in a snap. Just make sure that your final outputs incorporate some advertising components, such as storytelling, interactive visuals, and clear messages.
How to Make a Video Sales Letter (VSL) Using Wondershare Filmora?
It is true to say that crafting an effective visual sales letter (VSL) is a walk in the park. Of course. You still have to allocate some time and exert a dose of effort in order to create one. However, the creation process itself has become a lot more manageable in many aspects. Big thanks to modern video editing software for making these things happen. If you wish to create VSL marketing content, one of the best apps that can assist you is Wondershare Filmora. It’s a powerful video editing program filled with tools and resources you can use in this regard. Do you want to give it a try? If so, then check out the details provided below to learn more.
Core Features
As mentioned earlier, Wondershare Filmora is packed with different features that can help you create VSL marketing content. You just basically need to familiarize yourself with their functions in order to make the most of their benefits. To get started, check out the list below.
- High-performance video editing tools: It offers a large number of tools you can use to edit high-quality videos and produce VSL marketing content.
- Countless media resources: Its huge library of creative assets provides different selections of stock images, video footage, sound effects, animations, and transitions that you can insert into your VSL marketing content.
- Customizable video templates: It gives you the option to create VSL marketing content instantly using pre-designed templates.
- Artificial intelligence: For a more efficient and streamlined creation process, you may try to use some AI tools offered by Wondershare Filmora. They are readily available to provide assistance in different areas of video editing.
- Different video formats: It gives a range of video format options you can use to render and export your VSL marketing content. Among them are MP4, WMV, AVI, MOV, F4V, MKV, 3GP, MPEG-2, WEBM, GIF, and MP3.
Step-By-Step Guide
Wondershare Filmora is not that complicated to use. It has a very intuitive and responsive interface that makes the creation of VSL marketing content easier. Aside from that, this video editing app has a huge collection of video templates. There are lots of varieties that you can consider when preparing your video sales letter (VSL) outputs. Don’t worry. It’s very easy to customize pre-designed templates based on your preferences. Do you want to give it a shot? If that is so, check out the tutorial provided below. Read the instructions very well and follow the indicated steps accordingly.
Step 1: Download the Wondershare Filmora application from its official website. Right after, install it on your computer.
Step 2: Run the newly installed video editing software on your desktop afterward. Once it fully loads up, go to the main dashboard and click New Project to start editing. Alternatively, scroll down to the Local Projects section and open an existing session if there is any available.
Step 3: After that, navigate to the Elements Panel and click Import under the Media tab. Select all the files you are going to use and upload them to the platform. Once imported, you can now add these resources to your video template as additional media.
Step 4: At this point, you can begin the selection and customization of the video template. Don’t worry. It’s not rocket science. To get started, simply switch the Elements Panel tab from Media to Templates.
Step 5: Go over the given template selections or search for a specific theme. Select one according to your liking, then click its corresponding Download button. Once the template asset is ready, grab and drag it from the Elements Panel to the Editor Timeline for further customization.
Step 6: As we all know, the video templates offered by Wondershare Filmora are editable. Depending on its specific type, you can replace the text, edit the animation, add imported files, and the like. To do it simply click the Replace button attached to the asset and make all the necessary changes. Use the available tools in your workspace to adjust the elements.
Step 7: Finally, play and review the output. If you’re satisfied with the result, click the Export button to render the video and save a copy to your computer. Otherwise, continue making changes until a desirable outcome is achieved on your end.
Easy Way to Upgrade Your VSL Marketing Content
The templates and other resources offered by Wondershare Filmora can help you craft stunning video sales letter (VSL) content. They all work well enough to facilitate certain procedures and generate high-quality outcomes. However, take note that Wondershare Filmora has a lot more to offer. Yes. It basically has powerful AI tools that can surely take your VSL marketing content to another level. Do you want to know what those are? If that is so, check out the list below.
AI Image
When creating VSL marketing content, you’re going to use a lot of images for the project. But don’t worry. If you don’t have enough resources, you can use the AI Image feature of Wondershare Filmora. It’s a powerful tool that allows you to generate images from a simple text prompt. Basically, all you have to do is describe the image you wish to produce. Do you want to give it a shot as you create VSL marketing content? If so, check out the tutorial written below.
Step 1: On Wondershare Filmora’s main workspace, go to the Elements Panel and click the Stock Media tab.
Step 2: Head over to the left-side panel, then select AI Image from the list of options.
Step 3: After that, come up with a detailed text prompt describing the specific image you wish to produce. Enter it into the provided input field.
Step 4: Choose your preferred image style and then click the Settings button to specify the resolution you want to set. Once done, tap Generate.
Step 5: Review the generated outputs located under the Project Media folder. Select your preferred image and tap its corresponding Download button. For further editing, drag the selected image file to the Editor Timeline. At this point, you can now start editing your VSL marketing content along with the newly generated image.
AI Sound Effect Generator
Apart from visuals, another thing you should also consider when creating VSL marketing content is the audio. This element helps you captivate the attention of your viewers in the same way the visual components do. In this regard, you can put Wondershare Filmora to good use. It has a built-in AI Sound Effect Generator capable of producing various audio assets from scratch. Should you give it a shot when you create video sales letter (VSL) content? Of course. To get started, here’s a quick guide you can follow.
Step 1: On Wondershare Filmora’s main workspace, navigate to the Elements Panel and tap the Audio tab. Select AI Sound Effect from the list of options on the left-hand corner of the panel.
Step 2: Come up with a detailed text prompt describing the sound effect you wish to produce and then enter it into the provided input field.
Step 3: After that, tap the Settings button if you wish to customize the output based on your preference. For instance, you may specify your preferred Sound Effect Generator and Number of Sound Effects. Simply drag their respective sliders or provide your preferred inputs.
Step 4: Once done, review your configurations and then click Generate. Wondershare Filmora will generate several options you may take into consideration. Check each one of them and then pick your best choice. Download the asset, then drag it to the Editor Timeline for further customization.
Should You Create VSL in Marketing Your Business?
In a nutshell, we can safely say that VSL marketing content is a great addition to your promotional mix. Driven by the heightened demand for video content, publishing VSL marketing materials will definitely take your business to another level. Apart from increased visibility on the internet, there are other benefits you can get from VSL marketing. Check out the details below to learn more.
- As indicated earlier, most people nowadays prefer to consume videos more than other formats. That said, VSL marketing content can be very effective in this regard. You can create one if your goal is to make a noise online and get noticed.
- Avoid crafting VSL marketing content that looks and feels generic. Come up with something new each and every time to offer a variety of flavors to your intended audiences.
- Include interactive pictures and graphics in your VSL marketing content. Text is important. That is for certain. However, we cannot deny that interactive illustrations are just as crucial and shouldn’t be overlooked.
- Don’t forget to add a few testimonials from previous customers. That is the best component you can add to your VSL marketing content. Ask your customers for permission and include their testimonies in your outputs.
- Last but not least, produce a video sales letter (VSL) that encourages action. You may add a strong call-to-action to your output to guide the viewers through the steps you wish to initiate.
Conclusion
To put it simply, VSL marketing is an effective method you can use to introduce and advertise your business. Its main purpose is similar to that of traditional sales papers, except that this one uses videos instead of pens. We all know that videos are much more preferred nowadays. Having said that, you can easily connect to your target audience through this platform. Don’t worry. The tips and tutorials written above can help you get started easily. As for the software, download Wondershare Filmora. It’s a powerful video editing software equipped with highly advanced tools and easily accessible resources you can use. Explore this platform and make the most of its amazing benefits.
